Where it all starts.

Truly understanding the spectrum of human needs, desires and emotions is critical in determining how to position and market your brand.

TURNING LEGENDARY THINKING INTO LEGENDARY BRANDS.

Winning takes planning. At Mellonaid, we utilize in-depth data and analytics to execute powerful strategies that drive your brand forward. It’s not only about finding opportunities to create value and remarkable experiences, but also adapting and forging new paths for the ever-changing consumer. Truly understanding the spectrum of human needs, desires and emotions is critical in determining how to position and market your brand. When you are able to tap into the heart of what influences a consumer, infinite possibilities open up.

OUR STRATEGIC SERVICES:

  • Brand Positioning
  • Stakeholder Interviews
  • Ideation + Innovation Workshops
  • Focus Groups + Surveys
  • Market Research
  • Competitive Audit
  • Persona Development
  • Strategic Consulting
  • Storytelling + Messaging
  • Brand Architecture
  • Naming
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