Those out of the marketing realm may not know key terms that we use in the industry. There is always something new to learn and keeping up with those terms is like trying to keep up with the latest social media craze. Here are some of the most common terms that will cross your path when you’ve made the decision to create a site or redo one.
A/B Testing: Sometimes called “split testing,” refers to a method used to compare two versions of a webpage, sales emails or ads to see which one performs better. The one with the higher conversion rate (see below for definition) is the best.
Above the Fold: This is what you see when you first bring up a webpage before you do any scrolling. Important information should be in that view, and not below it.
CMS: This stands for Content Management System. Also known as the “backend” this is the section of the site that your visitors will not see. You will have a login and can add or edit data there.
Conversion Rate: When doing A/B testing, the number of visitors, divided by the number of leads or contracts received from the website gives you your conversion rate.
Front-End: This is the part of the website that visitors can see.
FTP: “File Transfer Protocol” is used to store files and documents within a website. It is also used to transfer files from one host to another through the internet.
Grid System: When designing, a grid system is used to keep your page in line. It is used on every page of the site, so everything is aligned in rows and columns.
Hosting: Your site has to “live” somewhere. This is what makes it available to your visitors.
IA: This stands for Information Architecture. When designing a site, figuring out it’s IA first is helpful, so you know what page will go where. It has a similar look and structure to an ORG chart.
Meta Tags: Small pieces of text that describe what is on the page itself. You will see these when doing a specific search on a browser. It will help you to understand what the page is about.
Parallax Scrolling: This is when different pieces of a webpage move at different times to create an illusion of depth. An example can be seen here: http://moto.oakley.com/?cm_mmc=CJ-_-AFFILIATE-_-7609893-_-10477753
Plugins: These components can be incorporated into an application or site. Plug-ins created and maintained by third-party developers may be used in a site to cut down on custom features, resulting in a more cost-effective and maintainable site.
Quality Assurance (QA): Is what we do before a website goes live. It is an in-depth proactive approach to cross check the site on all browsers.
Quality Control (QC): Is more reactive and focuses on testing and review of content after the site or product is live. QC may be needed as a result of browser upgrades or WordPress updates.
Responsive Web Design (RWD): This strategy for web design takes into account different viewing sizes for a wide range of devices. With users viewing sites on smartphones, tablets, and computer monitors, a designer must plan for all scenarios so that reading and navigation will be functional on any device.
SEO: Search Engine Optimization is used to advance visibility for a website through a search engine’s search results. This can be achieved through a number of efforts, including editing the content to include specific keywords, allowing search engines to index the site and increasing inbound links. It does not include paid-for or promoted search results. An optimized site will appear higher in search results for search engines like Google or Bing, and will ultimately increase the site’s traffic.