Case Study
Where ideas collide and partnerships matter.
Client Background
N.C. State came to Mellonaid realizing that their previous website wasn’t conveying the incredible story behind the collaborations between its university academia research and its corporate partners. Located less than a mile from the main N.C. State University campus is N.C. State’s 1,314-acre research park, Centennial Campus — unlike any other research park in the U.S. And it needed a website to showcase it.
Centennial’s disruptive innovation, fueled by its research and technology, was solving real-world problems, and Mellonaid was determined to display it. Mellonaid’s strategy for success of the site (including attracting prospective partners to the campus) was to better portray the ‘bigger’ picture, highlight its experts and elaborate on the amenities and equipment offered.
Services
- Competitive Analysis
- Collateral Material
- Web Design
- Flash Animation
- Trade Show Materials
- Software Development
- SEO
- Content Management System
- Copywriting
- Photography
- Email Marketing
- Environmental Signage
Proximity to Talent is Everything
The rebrand of Centennial Campus showing a ‘story’ of the diverse mix of clients and partners, the great scenery and cohesiveness of design, the close proximity to major departments and world-class researchers and equipment.
Mellonaid leveraged its “live, learn, work and play” environment, which is home to over 70 corporate, governmental and non-profit partners. Along with 75 N.C. State research centers, institutes and departmental units, numerous colleges, public walkways, a fishing pier and lake, game fields and an 18-hole golf course.NC State Centennial Campus’ brand and image of being an “extraordinary research campus doing extraordinary work” became clear, concise and the envy of many other research campuses. The biggest value of the rebrand was being able to entice prospective partners to like and use the site. Today, Centennial Campus has improved its occupancy rate to 99%, continues to be a Innovation Destination™ and preeminent NC State’s national-model research campus.
“Every time, Mellonaid provides us with BETTER results than what I expected…”
- Gene Pinder, Director of Marketing
