CLIENT: UNC Global
SERVICE(S): Web, Design, Business Strategy, Branding
The University of North Carolina at Chapel Hill Global helps shape people around the world through its leadership in global research, teaching and service. Mellonaid developed a modular version brand identity that supports UNC Global’s messaging and unique culture. We created a website with a strong visual presence that enhanced and reinforced UNC Global’s brand, extended their reach, generated visibility, and inspired action among users.
- 301% increase in website visits
Our client had 301% increase in traffic from 2007 to 2009
Before UNC Global partnered with Mellonaid, their global ranking as a school was 143rd. Through Mellonaid’s strategic marketing efforts and Website redesign, we were able to increase their ranking over 75 spots to the 78th rank.
- 1,859% increase in page views
Page views increased 1,859% between 2007 and 2009
Along with the increase of website visits and worldwide ranking, UNC Global experienced a 1,959% increase in page views or page impressions which measures the number of times a page on a website are viewed by individuals.
