CLIENT: Percept Research
Percept Research provides action-oriented marketing research and insightful analysis to their clients. The brochure needed to show universities that through Percept Research's survey conducting process, they can find out a great deal more about their student's perceptions and expectations of their programs. Using the idea of perceptions, we presented to the universities through the brochure that they only knew an impression -- or an "outline" -- of their students and explained how Percept Research could help them with action-oriented market research and insightful analysis. The brochure went on to win a Silver ADDY.