CLIENT: Infuzion

SERVICE(S): Branding, Business Strategy

Infuzion brings dance, music, martial arts, and fitness and puts it all under one roof. So how do you create a logo that represents so many different services? One would want to keep it as just a simple font, which would be good advice. Good thing we don't listen to others’ advice all the time. Instead, we created a mark combining the 4 different areas and fashioned the shape of a person. But wait, what is he doing? Is he jogging? Kicking? Dancing? Or is the meaning in the eye of the beholder?