Mellonaid Partners with AIGA
Mellonaid, an award-winning multimedia communications firm, is pleased to announce its partnership with AIGA Raleigh, the professional association for design. Committed to serving local organizations, Mellonaid is excited to serve one that has such an expansive impact on the design community.
Mellonaid’s Creative Director, Ben Schwabauer, explains, “Design can have the power to tell the story of our clients, find solutions to a problem that's costing millions, but more importantly to help people. That is why we found it important to be involved with AIGA in a effort to help build a better design community and better relationships between the designer and their client.”
Throughout 2010, Mellonaid joined with Petrie Creative and the design community to develop a brochure that would explain who AIGA was and the partnership benefits to sponsors. The newly designed AIGA sponsorship brochure shows the value and importance of investing into the design community by highlighting how designers are problem-solvers with a huge influence on the marketplace. The brochure uses a non-traditional “choose your own adventure“ style interaction to direct them to pages/information that most mattered to them, and also showcases a variety of styles (original illustration and hand-created imagery for each spread) to create the unexpected and keep reader’s attention. Vincent Gardner, AIGA Raleigh’s Partnership Director, further describes the brochure as “exciting, informative and a pure statement of design.”
Joe Schram, AIGA Raleigh’s Vice President of Community Resources, expressed his enthusiam concerning Mellonaid’s partnership, saying "From the excellent photography and design to the spot-on strategic guidance about effective storytelling, Mellonaid really helped us communicate what's unique about our organization. Now that we have this excellent piece of collateral from Mellonaid to help us, our board has more confidence when beginning conversations with potential partners, and we expect to more than double our list of sponsors in 2011."
About Mellonaid:
Mellonaid is a Raleigh-based strategic communications firm that empowers clients by enhancing communications and implementing effective marketing with creative excellence, specializing in brand identity, graphic design, advertising, marketing, web design, and interactive media. It's all in the name Mellonaid (mel'lon'ad) - the process of taking a conceptual thought to an everlasting impression. Contact Mihali Stavlas at 919-848-7755. www.mellonaid.com
About AIGA:
AIGA, founded in 1914, remains the oldest and largest professional membership organization for design, stimulates thinking about design, demonstrates the value of design, and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force.
