As my first Mellonaid blog post I thought I'd talk about how you can use blogging to advance your company. First, I have an embarrassing confession: I only learned what blogging is about a year and a half ago. I know, I know, behind the times, but I have a valid excuse. With my background as a teacher I was resistant to ever sharing personal information with the online world and risk allowing students to cross my privacy boundaries. Then, I had two babies back to back and felt like I literally fell of the face of the planet. But, now, I'm back and I've learned how to use these tools to my advantage. I have a personal blog that has gained a viewing of over 800 unique visitors a month. And that's just for fun.
Now, imagine the possibilities of using a blog as a powerful marketing tool for your company. Well, my guess, is that there are many of you out there that have yet to tap into these user-friendly networking sites, especially blogging. If so, this is the post for you. Read on.
But first things first, we must consider what is a blog anyway? Well, have you watched the movie, Julie and Julia? That should explain a lot. But for those of you left wondering, it's basically a public web page that allows you to update it as frequently as you wish with your own writing and thoughts. Why is this important? Because the more fresh, valuable content you put on your company blog, the more people will return to visit your site. And isn't that the whole point of marketing? – To get people thinking about your company and how your services can provide them value?
There are other advantages of blogging: it can increase your search engine optimization ultimately driving more visitors to your site. And even better? It allows for a dialogue. Yes, people can post comments on your posts. Now, that's the best part. Gone are the formal tones in writing. Welcome, casual, conversational, good ole communication. Hello connecting with your viewers. What better way to get to know your clients, customers, buyers, viewers, than to talk with them, ask them questions, and learn what it is they want? How else can you tell them that you have what they need but by first getting to know them?
Now here comes the best part of this post. Mellonaid can help you make the most of these powerful networking tools and maximize the opportunity to market your company. We not only help you get started with utilizing such resources, setting up your Facebook, Twitter, blogs accounts with a personalized design linked to your site, but because we know how busy and precious your time is, we offer solutions where we can even do the messaging for you.
Ready to get your name buzzing? It’s time to post that blog, open the facebook, and make like a bird and tweet. And to think, you can get it all started for you by making a simple phone call to your pals at Mellonaid.
Photo by Kristina B
Tags: Social Media
