Is it me or are theater displays getting bigger and more elaborate? These days when you walk in the lobby of your multiplex it feels as though you are walking in Times Square or in an amusement park, your visual senses being overloaded with more than two dozen, colorful, 3-D cardboard monstrosities vying for your attention. They hang from the ceiling, choke out the floors and halls, even block concession stands. Not that there’s anything wrong with that. Personally, I am pretty entertained by the level of ingenuity and creativity that goes into these things. And they are darn good advertising. You can’t NOT stop to look. They are like the trailers before the trailers.
What happens to these displays when the movie has run its course? Does a movie theater employee take them home? Are they auctioned off? Put in a museum? Or simply returned to the film distributor to be thrown away? I can just picture a theater employee coming home, plopping down on the cardboard couch next to the life-size plastic likenesses of Homer, Marge, Maggie, Bart and Lisa, and watching “The Simpsons Movie” on DVD or Blu-ray while cracking a cold beer. Now that’s what I call life imitating art...or should I say, life imitating Bart.
Photo by Mike Renlund
What happens to these displays when the movie has run its course? Does a movie theater employee take them home? Are they auctioned off? Put in a museum? Or simply returned to the film distributor to be thrown away? I can just picture a theater employee coming home, plopping down on the cardboard couch next to the life-size plastic likenesses of Homer, Marge, Maggie, Bart and Lisa, and watching “The Simpsons Movie” on DVD or Blu-ray while cracking a cold beer. Now that’s what I call life imitating art...or should I say, life imitating Bart.
Photo by Mike Renlund
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